Art Director & Designer — Available
Bold ideas.
Real results.
18+ years crafting identities, campaigns, and motion experiences for brands that demand more. Puerto Rico–based. World-ready.
What I do
Disciplines that
move brands
I work within a focused set of digital disciplines to create cohesive brands and experiences — from first concept to final pixel.
Design
- Logo Design
- Brand Identity Systems
- Digital Design
- Print Design
- Product Design
Motion / VFX
- Storyboard & Concept
- Editing
- Graphic Motion
- Social Media Animation
- Demo Reels
Art Direction
- Campaign Concepting
- Visual Storytelling
- Photo & Video Direction
- Creative Strategy
Digital Presence
- Social Media Visuals
- Web Design Direction
- UI Assets & Style Guides
- Content Systems
Front-end Developer
- Website Design
- Programming Website
- website maintenance
How I work
A process built for
clarity
From the first conversation to the final file, every step is intentional — and you're part of it.
Discovery
Deep-dive briefing, brand audit, competitor landscape analysis and goal-setting.
Concept
2–3 distinct creative directions presented with strategic rationale behind each choice.
Refinement
Iterate, sharpen and perfect the chosen direction with collaborative feedback rounds.
Delivery
Production-ready files, usage guidelines and post-launch creative support.
Select work
Brands I've shaped
"Exceptional creative work. Sharp concepts, flawless execution — exactly what our campaigns needed."
Why Capeles Design
What you get
when you work with me
Years of craft
Deep expertise in Digital Design and VFX — across brand, motion, editorial and digital disciplines.
Direct collaboration
You work directly with me, the Art Director — not a junior or an account team. Your vision, unfiltered.
Strategic thinking
Design decisions rooted in your brand goals. Visuals that move the needle, not just look good.
End-to-end delivery
From concept to final production files — I own the full creative process so nothing gets lost in translation.
Local roots, global scope
Puerto Rico–based with experience across categories: QSR, spirits, finance, retail, entertainment and more.
Clear communication
Responsive, honest and transparent. You'll always know where your project stands and what's coming next.
Next step
Let's build
something great
Tell me about your project and I'll come back with a tailored proposal within 48 hours. No commitment needed — just a real conversation about your vision.