I had the opportunity to serve as Art Director at DDB Latina Puerto Rico, working with Don Q and Destilería Serrallés on major campaigns, brand launches, and high impact communications. Collaborating closely with the account team, I helped translate creative concepts into compelling visuals that reflected the brand’s identity and resonated with audiences. This role allowed me to combine strategic thinking, creative storytelling, and teamwork to elevate the brand’s presence across multiple platforms.
At DDB Latina Puerto Rico, I directed the art for the Don Q “The Cask Camera” campaign, a project that creatively merged the brand with vintage camera aesthetics. Leading the visual direction, I oversaw the process from concept to execution, ensuring the creative vision was cohesive, engaging, and impactful. The campaign was a resounding success, demonstrating the power of innovative design and strategic storytelling in connecting with audiences.
