I had the opportunity to lead the art direction for the PuerTORICOS campaign for To-Ricos alongside the talented team at BLEND Marketing Solutions. Through bold, engaging visuals and a strategic creative approach, the campaign made a significant impact across Puerto Rico, resonating with audiences and driving impressive sales results. This project demonstrated how strong visual storytelling and design can amplify brand identity and create meaningful connections with consumers.
For the Se Soltaron los Pollos campaign, I again led the art direction with the incredible team at BLEND Marketing Solutions, bringing creativity and energy to the brand’s communications. The campaign generated remarkable engagement on social media and earned widespread media coverage, reinforcing To-Ricos’ presence in the market. By combining innovative visuals with playful storytelling, the campaign successfully captured attention and left a lasting impression on Puerto Rican audiences.