I had the opportunity to join the creative team at TBWA San Juan, focusing on the editing and storytelling for San Patricio Plaza. This included projects tied to seasonal events, designed to keep consumers engaged and connected throughout the year.
Through carefully crafted campaigns and a compelling case study, we highlighted how creative strategies could drive growth and enhance audience engagement for San Patricio Plaza. The project not only showcased the potential of targeted creative work but also delivered impressive results with the public, demonstrating the impact of strategic collaboration between the brand and TBWA San Juan’s creative team.