Bringing flavor and creativity to every idea, concept, and campaign with Criolite was an incredible experience that expanded both my knowledge and creative skills. Working with the brand allowed me to revamp its visual identity, establishing a set of core colors that highlighted Criolite’s uniqueness in its environment. I contributed to campaigns that spanned product variety, sales concepts, educational topics, nutrition, and more, while also creating packaging for signature products such as main dishes, Adobo, Sofrito, and spices products that continue to delight customers today.
