I had the opportunity to work as Art Director at DDB Latina Puerto Rico on the client Applebee’s, where I could bring the brand’s menu and culinary creativity to life visually. This role allowed me the freedom to express each campaign and creative piece through compelling design, translating the vibrancy and flavor of the dishes into engaging visuals. Collaborating closely with the DDB team, we combined strategy and creativity to craft campaigns that resonated with audiences and highlighted the unique personality of Applebee’s.